Bring it down to earth

‘Elemental skincare’ is the latest natural beauty trend and it addresses virtually every skin concern.

We think it’s pretty safe to say that, as consumers, we know more about what’s going into our beauty products than ever before. Gone are the days of simply buying a face cream through recommendation – now we know the ins and outs of every ingredient and exactly what they mean for our skin.

We know that if you’re after moisture, hyaluronic acid is a must, and that if we want to unclog our pores, salicylic acid is the one to go for; so why is it that when it comes to earthy ingredients, we draw a blank?

The reality is that the earth’s natural elements hold an array of skin-boosting secrets. Nataliya Robinson, facial therapist and founder of Quantum Botanika, explains: “Elemental ingredients have been used in beauty for centuries because they are not as frequently rejected by the body in comparison to ingredients of synthetic origins. Natural earth ingredients are 100 per cent adaptogens, making them more powerful antioxidants.”

So what exactly is elemental skincare? Well, in short, it’s any product that champions ingredients that are derived from the elements. For those that need a science refresh, the four natural elements are earth, fire, water and air.

Gone are the days of natural skincare being all about potentially irritating essential oils and plant extracts – elemental skincare harnesses nature at its very core and the results are seriously impressive. Sound interesting? These are the elemental ingredients you should have on your radar…

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